Social media is a weird phenomenon. It used to be a place where people would connect with their friends and has become an avenue for so much more. Regardless of your industry, your customers are spending a majority of their online presence on various social media platforms. You have an opportunity to captivate their attention and show them that your business is worth their time.
I have noticed how over the years, these online platforms have made it very easy for businesses to be part of all the social networks. Here is a list of the most popular social media platforms for businesses that you should consider.
Facebook is the most popular social media platform. With over 2 billion users, any business can significantly increase the chances of being seen simply by being present on Facebook.
2. Google My Business
While this may not be a conventional social media site – it is growing platforms that now allows for functions similar to a social media site. Google My Business is basically a business directory, which nicely integrates with Google search results and Google Maps. It allows businesses to manage reviews and interact with current and potential customers. Feel free to read more about the importance of this online platform in my previous article, 3 Reasons Every Business Needs Google My Business.
Since YouTube is the second largest search engine after Google, you may want to consider being present here. Having your business presence does not have to be a big investment. What if you simply have a business channel with a single video which introduces your business? This can be an easy way to be present on the second largest search engine.
Instagram offers a great place to engage with your current and potential customers by sharing photos, videos and stories.
LinkedIn is geared towards businesspeople and professionals. LinkedIn allows you to share your resume publicly with other businesses and people. A great place to network, find jobs, employees, and even take lessons on various subjects through their learning program.
If sharing short blurbs with the world is not your thing, then skip this one. But for the rest, Twitter is a social media that is worth considering since it is the world’s third largest social media platform.
We tend to think of Yelp as a place used mainly for restaurant reviews. Or at least, that’s what I always thought of it as. However, Yelp offers the ability for any business to be present and collect reviews from happy customers.
If your target audience includes women, then you should take Pinterest into serious consideration since there are millions of women who regularly use Pinterest every day.
Alignable is a growing small business network designed to make referring businesses very simple and easy. The focus is to connect businesses with other local businesses in the area.